Skills & Competencies for Business Development Manager

Business Development Manager job profile

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JOB SUMMARY for Business Development Manager

Manages the daily execution of the business development strategy, plans, and processes to drive sales, increase revenue, expand markets, and accomplish financial objectives.

JOB RESPONSIBILITIES for Business Development Manager

Coaches teams in best practices and effective tactics for prospecting new markets, partners, channels, and customers. Establishes team targets and metrics to measure the achievement of objectives. Develops and uses contacts and relationships within the industry, business environment, and customer base to understand and respond to competition, pricing, and product demand changes. Makes suggestions for new product offerings or improvements to sales or marketing efforts. May administer or negotiate new business proposals and prepare contracts.

Business Development Manager SALARY RANGE

BASE 50%
$139,409
TOTAL 50%
$153,938
Job Level
M02
Job Code
IT10000141
Education/Degree
Bachelor's Degree
Reports To
Director

Business Development Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Business Development Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Business Development Manager

1 Job Family Competencies – Demand Generation
Proficiency Level -3
Skill definition-Creating awareness and demand for your products or services to build a consistent brand identity and generate higher quality leads.
Level 1 Behaviors
(General Familiarity)
Cites examples of modern digital marketing techniques used in demand generation.
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Level 2 Behaviors
(Light Experience)
Assists in creating and implementing demand generation tactics.
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Level 3 Behaviors
(Moderate Experience)
Analyzes performance to ensure the demand generation strategies are effective.
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Level 4 Behaviors
(Extensive Experience)
Delivers demand generation initiatives that drive inbound responses and leads for internal and external teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes a demand generation strategy to meet or exceed pipeline goals and revenue targets.
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2 Job Family Competencies – Event Marketing
Proficiency Level -3
Skill definition-Planning, organizing, executing, or even attending events to promote our business's brand, products, or services.
Level 1 Behaviors
(General Familiarity)
Cites examples of best practices used in developing event marketing plans.
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Level 2 Behaviors
(Light Experience)
Helps in creating promotional marketing materials and visual merchandise for our company's event.
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Level 3 Behaviors
(Moderate Experience)
Administers event marketing budgets focusing on return on investment.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with various professionals to ensure the event display accurately represents our brand.
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Level 5 Behaviors
(Mastery)
Authorizes event-based marketing initiatives to generate sales leads.
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3 Business Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Business Development Manager
Proficiency Level - 4
5 Competency for - Business Development Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Business Development Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3 Business Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Business Development Manager
Proficiency Level - 4
5 Competency for - Business Development Manager
Proficiency Level - 5

Summary of Business Development Manager skills and competencies

There are 0 hard skills for Business Development Manager.
10 general skills for Business Development Manager, Demand Generation, Event Marketing, Lead Generation, etc.
12 soft skills for Business Development Manager, Business Acumen, Products And Services, Customer Relationship Management, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Business Development Manager, he or she needs to be skilled in Business Acumen, be skilled in Products And Services, and be skilled in Customer Relationship Management.

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